Kind of reminds me suggesting my cousin name his plumbing business, ’Shace N Chit’.
Fantastic! I use to have a Theta D/A, and still have the Moffat-designed Angstrom 200 Director. The one product they talked about that seems unlikely to me is the processor that will, allegedly, allow the vocal in a recording to be adjusted in time. If you have a vocal isolated on one channel of a multi-track tape, then sure. But if it is already mixed with instruments, the frequencies involved with vocals are also involved with instruments. How can a vocal be separated from the instruments in a recording?
Moffat’s discussion of performer timing was interesting. Whenever I start working with a singer or band, if I hear a problem with the timing, I take a sheet of paper, draw a horizontal line across it, and then a V-shaped "pothole" at regularly-spaced distances on the line. Each of those potholes represents the 2/4 backbeat. I explain how one (or more) musician(s) or the singer is not using the bottom of the V, at it’s greatest depth, as their timing reference. The bottom of the V, right in it’s center, is the absolute middle of the "pocket". Keith Moon was known to play ahead of the beat (aka the middle of the pocket), Charlie Watts behind it, and Ringo dead center.
To hear what a "deep pocket" drummer sounds (and feels) like, take a fresh listen to Roger Hawkins. He is on all the recordings Jerry Wexler made in Muscle Shoals, Alabama, using The Swampers (aka The Muscle Shoals Rhythm Section) as his band. Those recordings include Aretha’s Atlantic albums, as well as those of Wilson Pickett, Percy Sledge, and Solomon Burke. Also Dylan, Levon Helm (not a bad drummer himself ;-), Paul Simon, Bob Seger, Rod Stewart, Joe Cocker, Cat Stevens, and many others. Other artists with albums containing Hawkins’ drumming include J.J. Cale, Boz Scaggs, Greg Allman, John Prine, Glenn Frey, Traffic, and a whole lot more. A great, great drummer.
They could really shake up the market later next year with their propriety USB implementation. I think they were purposely trying to be lowkey about it but if it's as as good as they let on in the video it could potentially blow in up in a big and good way for them. Could be a bigger money maker for them than any of their products. It's probably going to start shipping next year with 2019 model dacs. Could even be already shipping. They do that with their products. Silent revisions.
Sort of an antithetical but gutsy move to call an audio company by that name, but it certainly gets attention and people explore what this Schiit company is about. One then finds what look to be well made, US made, affordable products that provide good sonic performance. The play on words is endless. Smart marketing in this era of correctness deconstruction.
Really enjoyed the video, thanks for that!
One thing they touched upon that rings true with me and that I have also experienced in the biotechnology world is that it takes more than one company to create an industry. Customers always want choice. Competition, differentiation, features, benefits are of value to any industry and these guys know that growing the entry base is how the "high end" eventually grows and gains market share. Getting young people and those of limited means, or even because we want to experiment for fun, to be able to afford and enjoy quality playback of music for not a ton of money is exactly how you accomplish this. I have yet to listen to piece of Schiit electronics but am now highly interested and motivated in doing so. I have a couple of HRT USB powered DACs that sound great and I support companies like this that are not afraid to say that they make cheaply priced stuff. I say bravo.
Schiit Pi is a brilliant concept. I hope they can pull it off.
The name and the frank/honest schtick is marketing. It appeals to me. I'm also a tightwad and their approach appeals to me in regard to their product line up.
I've got a Modi 2 Uber and for about $110 (used) it has opened up a lot of things to a new audiophile who doesn't want to spend a lot of money. I'm now streaming, using a music server with my own ripped CDs on it and running my Arcam CDP with a dead DAC through it. And it sounds okay to me.
Looking into a Bifrost later maybe. So the step-up marketing works.
This Schitt is totally refreshing in the world of high end audio!
Love Schiit products, because they don’t con you with expensive "glitzy chassis" that cost up to 80% of the manufacturing costs of the whole product, and which doesn’t do anything for the sound.
The higher percentage of Shiit manufacturing is in the actual circuitry, which is what makes the sound, and that’s what counts, doesn’t even matter if it was mounted on a breadboard.
Usually owners of these "glitzy" products put them up on pedestals in between their speaker so they can stare at them from the listening seat, little do they know this placing of the equipment effects imaging and depth perception.
Schiit products look boring, best, put them to the side and have nothing in between your speakers which is far better for stereo imaging and depth, and enjoy your music more.