This Schitt is totally refreshing in the world of high end audio!

Sort of an antithetical but gutsy move to call an audio company by that name, but it certainly gets attention and people explore what this Schiit company is about. One then finds what look to be well made, US made, affordable products that provide good sonic performance. The play on words is endless. Smart marketing in this era of correctness deconstruction.

Really enjoyed the video, thanks for that!

One thing they touched upon that rings true with me and that I have also experienced in the biotechnology world is that it takes more than one company to create an industry. Customers always want choice. Competition, differentiation, features, benefits are of value to any industry and these guys know that growing the entry base is how the "high end" eventually grows and gains market share. Getting young people and those of limited means, or even because we want to experiment for fun, to be able to afford and enjoy quality playback of music for not a ton of money is exactly how you accomplish this. I have yet to listen to piece of Schiit electronics but am now highly interested and motivated in doing so. I have a couple of HRT USB powered DACs that sound great and I support companies like this that are not afraid to say that they make cheaply priced stuff. I say bravo.

Schiit Pi is a brilliant concept. I hope they can pull it off.