Thank you Shadorne.
I have been doing this as my main vocation for over 30 years.
High end retailing in the late eighties to the ninties was so different.
Customers were treated like royalty the salespeople were excited to be seeing people and demoing and talking about audio and music was fun and exciting.
Once the industry started allowing internet sales, rampant discounting, and started treating hand made limited production products like a commodity here is why stores are disappearing.
The Luxury goods model needs to be followed in all price ranges for high end to work. Stores need to exist to allow for neophytes to be educated, and to gain the experience of actually hearing what music can sound like when played on all manor of systems.
In our shop we have a large assortment of inexpensive really good gear, from the Micromega myamp $600.00 the Nad C368 $899, the Nuprime IDA 8 $995.00 to the $50k T+A gear.
The problem the industry is facing is the internet, if company A sells direct to customer B that customer may never get a chance to be introduced to better systems and the journey becomes a one way trip and growth is limited or curtailed. Its like in Fight Club got that wardrobe issue solved.
Look at the success of Sonos, too many people that could afford a simple easy high end system such as streaming amp/dac and a set of speakers for $300-500 a pair are being led down a path which doesn't embrace the experience of actually reproducing music and educating the customer to how their appreciation and joy of music can be radically enhanced by buying better gear and then introducing that starter customer into the entire gamut of great gear.
One of the products we really recommend is the Naim Muso and the Uniti line, because they represent an easy step into the world of quality audio so we can take a Sonos buyer and show them a better streaming speaker and then show that same buyer that a high quality streaming amp/dac with a set of real speakers sounds so much better and boom we have now created a person with an interest in high quality music and whose eyes and ears are awoken into the possibilites or what an entire industry can offer.
Allowing interenet sales is dooming many industries into a downward spiral getting people into stores all stores needs to be embraced, for the only way for people to purchase better anythings is to be introduced to them in a meaningful way.
Dave owner
Audio Doctor NJ
I have been doing this as my main vocation for over 30 years.
High end retailing in the late eighties to the ninties was so different.
Customers were treated like royalty the salespeople were excited to be seeing people and demoing and talking about audio and music was fun and exciting.
Once the industry started allowing internet sales, rampant discounting, and started treating hand made limited production products like a commodity here is why stores are disappearing.
The Luxury goods model needs to be followed in all price ranges for high end to work. Stores need to exist to allow for neophytes to be educated, and to gain the experience of actually hearing what music can sound like when played on all manor of systems.
In our shop we have a large assortment of inexpensive really good gear, from the Micromega myamp $600.00 the Nad C368 $899, the Nuprime IDA 8 $995.00 to the $50k T+A gear.
The problem the industry is facing is the internet, if company A sells direct to customer B that customer may never get a chance to be introduced to better systems and the journey becomes a one way trip and growth is limited or curtailed. Its like in Fight Club got that wardrobe issue solved.
Look at the success of Sonos, too many people that could afford a simple easy high end system such as streaming amp/dac and a set of speakers for $300-500 a pair are being led down a path which doesn't embrace the experience of actually reproducing music and educating the customer to how their appreciation and joy of music can be radically enhanced by buying better gear and then introducing that starter customer into the entire gamut of great gear.
One of the products we really recommend is the Naim Muso and the Uniti line, because they represent an easy step into the world of quality audio so we can take a Sonos buyer and show them a better streaming speaker and then show that same buyer that a high quality streaming amp/dac with a set of real speakers sounds so much better and boom we have now created a person with an interest in high quality music and whose eyes and ears are awoken into the possibilites or what an entire industry can offer.
Allowing interenet sales is dooming many industries into a downward spiral getting people into stores all stores needs to be embraced, for the only way for people to purchase better anythings is to be introduced to them in a meaningful way.
Dave owner
Audio Doctor NJ