Please Critique my Setup and Recommend Upgrade(s)


As a lifelong musician and former recording / pro audio engineer, this is my first foray into the world of HiFi and I could really use some advice and direction.  Last week I bought the following setup for a dedicated listening room that is essentially a 13x13 square room on three sides with the area behind me extending back another 25 or so feet.  There is a partial backwall about four feet wide but it is mostly open air behind me.  Ceilings are 9' and I have GIK bass traps in all corners, early reflection points on the side walls, and panels overhead between speakers and listening position.  Speakers are about 2 1/2 feet from back wall, 6 ft. apart, slightly toed in on cheap stands weighted down by cinder blocks.

1. 2017 VPI Scout Prime turntable with Ortofon Bronze
2. 2017 Rega Brio Integrated 50wpc Amp and Phono Stage
3. ELAC Uni-Fi UB5 Speakers

So far this setup certainly sounds good, but it isn't blowing me away either.  At lower volumes the soundstage feels a little small and two-dimensional.  At louder volumes the sound seems to fill the room more, thereby enhancing the soundstage and making the music feel more natural as opposed to coming from directly in front of me.  The stereo imaging is okay, but I expected a little more stereo separation.  Also, perhaps the speakers are still breaking in, but the ELACs don't seem to do the best job of presenting the music in a cohesive manner.  It sounds like the frequency bands are a little disjointed.    

Should I stick with the ELACs but consider a higher end integrated amp that can feed them a little more power like a Parasound Halo?  Or should I nix the ELACs and invest in some more efficient and higher end loudspeakers,e.g. Devore, ATC, ProAc, etc...?  Would I still get an audible improvement with these nicer and more efficient speakers if I stick with the Rega Brio, or do these high end speakers warrant a truly high end amp?  I ask because I likely can't upgrade both speakers and amp at the same time.    

I also considered the KEF LS50, but it seems like they are similar to the ELACs in that they are rather inefficient and need a powerful amp.  

   
529proaudio
Hey guys, can’t thank you enough for all of the sage advice. Much appreciated! I experimented with a few things today and am definitely getting a better sound. I swapped out the generic loaner phone connect for what appears to be a much better, albeit far from boutique, phono connect from Pro-ject that my dealer highly recommended. Next, I moved the speakers back a bit and placed them wider which has certainly opened up the image and enhanced the low end a bit. For reference, they are 32" from back wall to front of speaker and 39" from side wall to front of speaker. I don’t feel that the acoustic treatments are overly absorbing the room necessarily, as the sound is still what I would consider bright, almost too much so. I do think it is pretty accurate as I’m not getting any early reflections from the 9’ ceiling or the side walls and the bass should be pretty well trapped in all of the corners.  Scrolling through the pics on this site, I'm kind of blown away to see so many setups with uber-expensive gear and zero acoustic treatment.   

Despite the noted improvements, I’m afraid I’m already addicted to this and am still very curious to hear what a truly high end loudspeaker and/or amp combo is capable of. Thinking seriously about jumping on a used set of Devore Gibbon 9’s, but am having a hard time spending that kind of money on speakers I’ve never heard...especially until I’ve had a chance to check out some of the other brands suggested here.

Thanks again for all the suggestions.  I really appreciate you taking the time to support a ’total newb’ as my 8 year-old son would say.

Best,
Chris

"nix the ELACs and invest in some more efficient and higher end loudspeakers,e.g. Devore, ATC, ProAc, etc?"

Yes. If your budget allows I would go for Active ATC SCM25A, 40A or 50A. Of course it will be night and day. 
You need to think of the speaker/amp as a combination. Given your size room there are many speakers that can be driven to very loud levels with 50wpc, however not all. Also must consider the sonic synergy between both components. I would take the amp to dealers when auditioning speakers. then you will know wether you need upgrade both. 
"I'm kind of blown away to see so many setups with uber-expensive gear and zero acoustic treatment"
Excellent point, so very true. Amazing isn't it? So much $ spent on gear, little-to-nothing on room treatment.
I'm equally guilty. Been in this hobby since the 70s. Always bought gear, never any treatment. Just recently started adding treatment and really spending time dialing in the best speaker and listening seat positions for my dedicated 14x14 room.
I've read the setup is at least 50% of the sound you will get.
I believe it.
I highly recommend Jim Smith's book Get Better Sound.
Lots of great posts already, bunch of good people on this site, lots of great information.

Tom