Bad news for audiophiles?

High End today is similar to wine price tags....didn't you know that?

A $10 bottle with $90 price tag can become even more tastier when discounted by 50%.

viridian, you funny

"In new study a bottle of wine priced at $90 tastes better than a bottle of the same wine with price tag of $10."

That's not what the study reveals. After all, if the bottles of wine are the same, then they taste the same.

What the study demonstrates is that people can be fooled into thinking one is better. That's nothing new. Illusions are everywhere. Performers such as Penn & Teller even make a living off of it.

By definition, the wine study was not double-blind. Hence, it's difficult to conclude anything from it other than the simple fact that people can be fooled.