New marketing tatic what`s your take?

Although the marketing concept is fine, this particular disc was not entirely captivating (except for that attractive lady who walks toward the viewer a few times during the presentation, apparently randomly, as not connected to the narrative thread). The sole narrator was the chief company executive, and he could not be as photogenic, and so I guess she was intercut to wake us up. If more members of the company staff had spoken about their respective contributions there would have been more variety in the vocal presentations.
I feel that there could have been a few audio-visual selections which the software companies might have gratefully supplied to Dynaudio, in order to showcase the source material that Dynaudio loudspeakers beautifully convey. This would have made the disc a "keeper" for home theater, and speaker demonstration purposes.
Seeing the skilled craftsperson approach to building every part of the loudspeakers was very impressive. So, the overall goal was achieved to show tremendous dedication by the company to innovation, and quality control.

I actually did just the opposite. I saw it was advertising propoganda and immediately threw it into the trash along with the clear plastic wrapping of the magazine. It wasn't a music cd, and it certainly won't tell you how the speaker sounds. IMHO, just more marketing $$$ that Dynaudio wasted that will get rolled into the retail price of their speakers. I would also bet all that information on that cd is also attainable on their website.

I know I'm alone. I hate advertising.

In fact, I try very hard to never buy a product that I learned about from advertising.

Free cd's. Just what we need more of.

I imagine that the next generation of intrusive offenses will be unwanted, unpurchased free advertising cd's which have a fragrance so that not only will the advertising stink, but the cd will stink also.

I watched it and feel it is not bad but could have been a lot better for my interests. For example, I would have liked more discussion of what sort of R&D goes into their driver design. They talk a lot about pursuing neutrality, but how? I suppose, however, that for the well-heeled but less discriminating, the content may have been appropriate. They were trying to create lust for the brand.

Sadly, the sound on the disc was quite poor, and the music was, predictably, Euro-crap.