New marketing tatic what`s your take?


I just received the latest issue of Stereophile. I noticed a Disc from Dynaudio inside the plastic outer cover, I tore it open and drooled on the cover with the picture of the new Halcro DM 38. After loseing intrest with the cover I went to the computer and put the Dynaudio disc in the CD ROM. After watching the disc I pondered why other companies that are trying to get the image of their product`s to the comsumer`s mind have not thought of this? David
cylinderking_1

Showing 2 responses by drubin

I watched it and feel it is not bad but could have been a lot better for my interests. For example, I would have liked more discussion of what sort of R&D goes into their driver design. They talk a lot about pursuing neutrality, but how? I suppose, however, that for the well-heeled but less discriminating, the content may have been appropriate. They were trying to create lust for the brand.

Sadly, the sound on the disc was quite poor, and the music was, predictably, Euro-crap.