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whats in a name?

when looking at the brands out there, and listed here daily i feel sympathy for the manufacturers trying to come up with names for their product lines. authors have trouble coming up with great titles for books. newspapers have to develop catchy headlines. likewise a name can make or break a product. i can see a designer/marketer working for a year on a new exciting product and then running into a brick wall trying to name it. iconic names like macintosh, luxman, accuphase, jbl, etc immediatly "mean" something to an audiophile. but some of these new companies really have to struggle to gain some traction. any thoughts? john
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bdgregory
1,708 posts
 
I agree, and sometimes (often?) the names they choose scream cheesy, although they sometimes establish a reputation that gets them by it.
unsound
7,311 posts
 
After some of those iconic names are sold of to offshore conglomerates, they often mean something very different to the next generation.
mrtennis
3,295 posts
 
a name of a company bears no correlation with the correlation with the quality of its products. it is totally irrelevant.

for example, if i were looking to purchase an amplifier, i would not rule out a company with an odd name.
isochronism
2,893 posts
 
One company that I had recently noticed and thought "what were they thinking", while deciding on their company name, (and not to pick per se') but...... Fried Speakers..(?)!!:)
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tpreaves
2,681 posts
 
whats in a name?

Some written characters that may or may not mean something.
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