Mark, I have 55" Samsung LED with very shinny screen. I don't see a lot of reflections during day because it is facing wall without window while brightness automatically adjusts itself to much higher levels during day (Samsung calls this "ECO"). At night I get reflections from table lamps. Matte screen on my 42" DLP, I had before wasn't much better since it was less directional "smearing" reflected light over wider area. With shiny face I can rotate TV slightly and reflected lamp disappears.
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