Better Cables.com

I have used bettercables.com for 17 years. I started with their IC's. Started with RCA, and moved to the XLR. I liked both over generic cables. I tried their blue truth ( silver clad copper) speaker cables. I am still using them. I moved past the IC's however, I still think they are good and a great value. I use Shunyata  IC' now, which I prefer on my system. 

Their video/digital cables are just fine. I use them in my home theater with good results. I used to use more expensive Monster or MIT video/digital cables, but the BetterCables are a better deal. I don't use their audio cables.

Thank you all for the friendly advise. Brad is indeed very helpful.

I have their component video cable in my system, looks good but have never compared it to any others. It appears to be three color coded Canare cables in a common braid (at least the terminations look just like the ones on my Canare digiflex 1). Price was good. I will say that their customer service and build quality are first rate.

Every cable I have is BetterCables.com (except for the power cords). The Silver Serpent S-Video is truly striking (I A/B'ed the regular with the Silver and it was a huge improvement). Far better than _any_ other cable I've seen. I use the ICs (non Silver Serpent) and the speaker wire too. They definitely need break in time and mine keep getting better. I directly compared BetterCables to my buddies Monster Cables (at the same cost) and we both agreed BetterCables were far superior. You're not going to find a better quality/value deal out there. I'm already planning a TOSLink, Digital Coax, and Subwoofer cable purchase. Also, Brad Marcus is one of the friendliest and most helpful people you'll ever meet.

I've used them in a few video applications. They are first rate and favorable compete with cables costing 4 times as much. The build quality is excellent, the performance is superb. I have not used any of their audio cables.

I use Harmonic Tech cables through-out my system. I love them.

If you want to believe the hype of advertising. Goto their web site.

I am using several products from BetterCables.com: a pair of 4-meter audio IC's (for LFE) from the preamp to the two subwoofers; a digital co-ax from the DVD/CD player to the preamp; and a set of component video cables from the DVD player to the TV. The build quality and performance on all of these cables is first-rate. I cannot, however, comment on BetterCable's IC's when used for "pure" audio applications. Given the very reasonable prices for BetterCable's products, and the commendable performance of the cables I am using, I recommend you give BetterCables a try. (If you want a general idea of the equipment I own and the other cables I am using, see the description of my system in "Virtual Systems" -- it's listed under the title "High resolution audio / HT system".)