Every cable I have is BetterCables.com (except for the power cords). The Silver Serpent S-Video is truly striking (I A/B'ed the regular with the Silver and it was a huge improvement). Far better than _any_ other cable I've seen. I use the ICs (non Silver Serpent) and the speaker wire too. They definitely need break in time and mine keep getting better. I directly compared BetterCables to my buddies Monster Cables (at the same cost) and we both agreed BetterCables were far superior. You're not going to find a better quality/value deal out there. I'm already planning a TOSLink, Digital Coax, and Subwoofer cable purchase. Also, Brad Marcus is one of the friendliest and most helpful people you'll ever meet.
Better Cables.com
Any opinions on Better cables.com's cables? Anybody has had a chance to compare them with the "namebrands". And is there a level of sophistication in the cable making process, where an ordinary human ear simply will not be able to tell the difference, only your wallet would? i.e the return on the mucho $$$$$ spent on cables, diminishes rapidly beyond a certain level. Thanks.