When a Reviewer "likes" something


... what does that mean in your opinion. I read in one of the last Stereophile mags a comment from Mr. Atkinson where he wrote about the differences in "opinions" in forums or in printed mags. After all he ended with the argument, a component is good when a reviewer likes it.
Isn't is more helpful, when a reviewer knows something about a real tone reproduction? Or is it ok, when he used every month another CD or LP he got for free, a kind of music nearly no one wants to listen to?
Harry Pearson used in the 90's always the same records for his reviews but that was an exception I think.
What is it worth for you when - for example - Mr. Dudley/Fremer/Valin/HP .... "likes" something? Do you have the same "taste" they have?
I know it is possible to like a Turntable even when that unit can't hold the proper speed, or is extremely sensitive to any influences, there are endless recommendations written about such units...what is it worth for you?
Atkinson for example measures units, some have top datas but they can sound very boring, far away from the real thing, some have no top datas, some "tests" are shortened because a unit can reach a area which can be pretty dangerous (see one of the latest Agostino units, just as an example) but they are rated Class A in recommendations anyway....
When someone "knows" what is right or not, then his "liking" is only a personal opinion which is more or less uninteresting or?
Most customers (not all of course) would prefer to know what a unit is really able to do sonically, or not? Would knowledge destroy the joy of Hardware rolling? Or is there a reason why reviewers use low efficiency speakers when they have a tube amp for review (for example Lamm ML2.1/ML2.2 with Magico Speakers)? Is the matching "expensive + expensive" the proper way to show competence?
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Interesting. I would be more prone to respect the integrity of a reviewer that is open about the fact that he hopes to be able to buy the review unit at discount; and impression of bias be damned. That would tell me that he/she probably doesn't do too much funny stuff behind the scenes that we would never really know about.
A reader should be able to know if a reviewer did not purchase his reference components. Getting audiophile quality components as a gift or long term loan is a potential conflict.
So, he should only buy the cheap stuff he can afford, and then review megabuck equipment through that cheap system. What difference does it make where a reviewer gets his reference system, so long as it is good enough to allow him to hear the differences in the equipment he reviews.
... and would love to own, but because he cant afford it on his meager reviewer income, does that mean he is not allowed to get an industry discount, or must he refuse such discount to avoid the impression of bias.

Of course he can buy any item for the socalled "reviewer pricing" (there are more steps out there than the usual Distributor, Dealer, MSRP ...)
A lot of them do this "job" to find their personal peace with Hardware.
But of course some units are still expensive, even with all those rebates..so he can dream about it or he can write, that he would buy them when he would be able to afford....what is that sentence worth?
Nothing of course. But it sounds competent. And that is what's all about.
When a Reviewer "likes" something...

...it seems to me that he has three choices: he can return it, he can buy it for some price he can afford, or he can borrow it for some period of time.

There are plenty of "long-term" loans out there.