@frank009 thanks for your thoughtful reply.
I would agree with most of your statements, except for the part about USB not being an "audiophile" cable. Not sure why that makes any sense. You'd think companies that design cables specifically for audio would make the best solutions for this particular application. Also I am curious what your system comprises and have you ever tried different cabling in the digital realm to see if you can ascertain the difference? It is highly system and user dependent in my experience. My system consists of very high end electronics, speakers and subwoofers in a professionally treated room including massive bass traps and first reflections with cloud. In my experience, each time I went up the USB tier with Shunyata, there was a noticeable improvement in my audio playback. This was not subtle or where you have to "squint" with your ears to hear it. It was apparent quickly. I don't pretend to know why (reduced dialectic interference, etc etc) but I do know that companies spend their whole lives on the issue of transparent audio playback.
I don't pretend to think everyone can hear these changes or even care about them. But when you run a professional mastering/mixing/recording studio like me, it is imperative I have the cleanest signal. And in my experience going from a standard USB to a platinum starlight from wire world, to a gamma Shunyata USB, to a theta USB to an alpha USB, each tier showed improvements. I base "improvement" around if I can hear in to the mix more, less masking, better transient unpacking, and better sense of realism (space, timing etc)
Just food for thought. If you have a solid system @frank009 with a well treated room, I highly recommend trying your hand with different USB (or AES or Spdif whatever you use) and see what you hear (or don't hear) - your theoretical knowledge seems solid but I do believe there is a reason companies spend their entire existence trying to solve these problems. And it's not just to sell a $3000 USB cable to someone so they can laugh about it. They truly believe in the science behind their claims. And have a ton of real world experience to back it up. I won't be buying any $3000 cabling. But then again I don't have a million dollar system that may reveal these changes. Just sayin - sometimes it's worth suspending your disbelief and trying these things for yourself. If you're ever in central Virginia, I'd love to show you even the difference with a USB in my studio or upgraded coax in my living room. It's honestly not subtle. I believe your heart is in the right place (not wanting people to shell out funds for what you believe are sham companies) but also I think real world experience is important with this as the science of cabling can get fairly complex and there are many proprietary technologies that are being researched to address these issues!

