A good example is golf equiptment. The balls and clubs have been at maximum distance for years now. If they go any further they are banned/disqualified. Yet the marketing experts continue, each year, to tell the public that "these clubs are the best/longest ever". Since the clubs are maxed out they resort to exotic looking finishes and 'must have' space age materials. The unfortunate reality is that they really won't improve your game any more than last years clubs did. They'll have you believe they will.
Marketers don't have to show proof of performance. They say whatever they want to convince you to buy. One of the tricks used is a high price tag. If it costs that much it MUST be better. A world full of suckers will fall for it.
Is the toaster really any better than 50 years ago??? Maybe worse. Cheaper parts with planned obsolesence. It makes toast until it doesn't. That's it!

