@chayro
But are in-house drivers or FPGA digital converters really “better” than the best drivers from Scanspeak or Vifa?
Possibly
Is an in-house ladder dac automatically superior to the best chips from Analog Devices, Texas Instruments or others?
No, not automatically
IMO, the end result may be superb either way, but I think manufacturers are just attempting to get audiophiles to knee jerk into believing off the shelf parts are inferior.
There are many reasons to produce components in-house, rather than use off-the-shelf modules. One important reason is that small manufacturers cannot afford the cost of conversion. The circuit in a Pass amp is not the same as in a Fosi. This is not to say that one is "better" than the other. The 2 companies have different design goals and approaches.
Similarly, for speaker drivers straight from the catalog or customized to the speaker builder's specifications. Sure, there may be cases where they only want their logo imprinted. However, there are plenty of legitimate alterations they might request that alter the sensitivity, resonance, roll-off, speaker Q, etc. These may or may not make the driver "better", but if the designer is right, they will make the driver perform more optimally within the speaker they designed.
It's easy to become cynical in this hobby, but there's no need to diminish yourself like that. We each get to decide our own context. The rate of equipment changing around here suggests that most of us believe that the gear does matter to the final result and we're willing to spend more to get better sound. If we continue doing so, it's because we're encouraged by the results.