Reviews, features, price, company support and longevity, then purchased VPI Avenger Rim: long established company consistently seen in audio shows, support from owner MattW will outlive me, straightforward construction and operation, tuneful mass loaded bass, multiple tonearms.
However, if I decide on a second turntable like for my tube system, the Technics 1200/1300 is turnkey.
Also curious about the unique drive/musicality of a Garrard 301/401 which will require significant time and money to get to a high sonic level - I like panzerholz plinths