How do you choose a turntable ?

If truly picking just the turntable, then pick one that is quiet with good speed accuracy and wow/flutter measurements. And then do you like the way it looks.  But imo the table has very little to do with sound, which is all that is important to me. The sound is really determined by the cartridge, arm and phono stage. 

A very interesting question for me at this time.  I have a Nottingham Ace Space with a 10 inch arm on a Townsend isolation platform.  I had upgraded to the heavy platter some time ago. I recently got clearance from my CFO to upgrade my VAC Signature 200 IQ amps to the VAC 300 IQ Mark II's-they will be installed later this week.  My Preamp is VAC Master with phono running Magico S7's.  I perceived my turntable to be the weak link in my system, so I queried AI what turntables would give me a substantial improvement from the Nott.  I was surprised to see that the recommendations included adding the Wave Mechanic speed controller and sticking with the Nott.  According to AI on that day I would have to spend a significant amount of money to see what sounded like to be a modest sonic improvement.  Sooo, I would say you should consider an isolation platform and upgrade to the heavy platter and consider the wave mechanic as well.

I like to upgrade big, so upgrading by adding a few accessories wouldn't cut it. Spacedeck is a very good turntable, yes, you probably have to double or triple the cost to go much higher.

By looks alone 

IMHO the Fender Edition of the MoFi Studiodeck, with its sunburst pattern is an object of art. 
 

Plus it sounds pretty good also. 

YMMV
 

By looks alone 

IMHO the Fender Edition of the MoFi Studiodeck, with its sunburst pattern is an object of art. 
 

Plus it sounds pretty good also. 

YMMV