other thoughts that may increase understanding different purchasing, price/performance viewpoints....
High end audio is:
- Small niche market
- Prices are box store affordable to 100k+ per component
- Our wants often exceed our budget
- Typically struggle to raise audio chain to end game (total satisfaction) sonics within budget
- Can lead to emotional resentment, envy, frustration, and NEGATIVE BIAS (below)
OBJECTIVE BIAS
- Proponderance of evidence
- Probability
- Own Merit
NEGATIVITY BIAS
- price frustration - typically of unaffordability with budget
- bad past experience with “other” products
- suspect/convinced of huge markup is based on greed
- convinced high priced cables cannot cost that much to produce
- lives by F. ABSOLUTES
- the markup, aka compared to box store cost/pricing, seems subjectively unreasonable compared to box store markups/margins
- If I don’t understand it, then it must be false until proven true TO ME.
FINANCIAL EVALUATION CRITERIA
- Performance vs Disposable Income
- CONDITION + Performance vs Disposable Income
(CONDITION = Proof, Guarantee, Justification, Value)
ACCEPTANCE THRESHOLD - COMPONENT BIAS
- Objectivity/Probability
- Relative-Probability - compared to other similar component price/performance
- Absolute-Probability - the standalone evaluation
Probability - simply weighing the evidence, estimating the probability for success or failure, then choosing to try or not knowing NOTHING IS GUARANTEED that I would subjectively like the change or feel it was worth it
- Absolute-Bias
- True/False - it’s false until proven true TO ME
- Wrong/Right – they are wrong until proven right TO ME
- Usually driven by resentment, anger, or fear
- Naysayers live here
No middle ground. The most commonly used:
- IT’S FALSE UNTIL PROVEN TRUE
- Fear of losing, of being wrong
- I’M RIGHT UNTIL PROVEN WRONG
- Seems like arrogance

