Some comments from here were referenced on WBF, and Anas responded there. I’m sharing his reply here for transparency and completeness. Readers can interpret it however they wish.
@facten pos on WBFt:
, Not sure that you really wanted to post that link. Read the thread , the poster has been slammed repeatedly by several folks over his experience with the product in part due to outright skepticism, but also because of the unfortunate way he has his system setup, and their view/doubts of his system composition vis a vis having an Everest in the 1st place. Heck, even Willgolf who has a top of the line system and commented on using the Discovery line for certain applications has been attacked. Lastly, you’ll read unflattering comments by some vis a vis QSA
Reply from QSA Lanedri on WBF:
Reading and watching feedback—positive or critical—about Veridion and other technologies has become part of my daily routine. I always make time for it because it’s one of the most valuable sources of learning and improvement.
To explain why I shared the Audiogon thread link, I first need to briefly restate my position on skepticism. I’ve mentioned this before, but it’s worth summarizing again. Skepticism has been part of this journey from day one, and I genuinely respect it. Critical thinking is essential, especially today, with so many claims and so much information coming from every direction. Healthy skepticism keeps the audio market honest, and I fully understand why some of the statements around Veridion technology raise eyebrows. We knew from the start that our claims would attract a high level of scrutiny—especially when we talk about transforming something as ordinary as a basic Amazon cable. The reactions are completely reasonable.
As for why I shared the Audiogon thread here: the discussions there, including the skeptical ones, offer valuable opportunities to learn. From what I read, all the posts—even the strongest critical replies—address ideas, not people, and I respect that.
When we decided to create this brand, we were completely aware of these challenges. We continued anyway for one simple reason: the impact of the technology was real to us and to the group of audiophiles who first discovered its effect on cables. That discovery encouraged us to share the experience more widely.
The technology is science-based, with extensive R&D behind it. Confidentiality is necessary for now while we explore patenting paths, and a couple of labs are helping us evaluate Veridion’s measurable effects on conductors. We’ve also sent cables for standard measurements; for example, Alpha Audio reviewed and measured our Ultimatum Infinity speaker cables.
Regarding the Discovery Series: the gauge of the wire is a major factor in determining the magnitude of the impact our technology can achieve. This is what primarily distinguishes our commercial lines—from Gamma to Spectra to the Ultimatum Series, which features 1/0 AWG for power cables and 4/0 AWG for the Ultimatum speaker cables. Veridion was a breakthrough for us because it delivers an unprecedented level of realism and works even on lower-gauge conductors—something the previous Infinity technology could not. This is what allowed us to offer the Discovery Series, even though the effect there is smaller compared to the higher series.
At the end of the day, we found a technology that increases our enjoyment of music and video, and our vision is to share that with the community. The financial side keeps us working full-time and funds the ongoing R&D. Our objective is to apply Veridion technology to all components across the entire audio and video chain.
If you would like to respond to Anas, please respond on WBF to this post.
