However, I think that for the "cables matter" crowd (of which I am one), it is difficult to swallow the representation that they can take a cheap $5 monoprice cord, do some magical, secret and unexplained "process" to it and suddenly you have a better cord -- not just a better one, in fact, but one that surpasses what I consider to be an excellent power cable/conditioner combo, in the Sigma/Everest combo.
The $5 cable as sold by Monoprice isn’t fancy but it is electrically adequate, therefore it would adequately deliver power from the wall to most hifi components.
Now, not all audiophiles are created equal; some, shall we say, did not receive the gift of critical thinking from the Creator. Those, given a $5 power cord, would rather hang themselves with it than listen to it, so they have absolutely no freaking idea how the cheap cord even "sounds", but they do know it sounds amazing when they pay 50 times more.
The cord sounds exactly the same either way, of course; but not unlike Pavlov’s dogs, they will argue that the expensive cord must sound better because it is more expensive and you get what you pay for.

