Forget cables as snakeoil. There's a new snake King in town.

There are a few owners of relatively well-known companies that have such ridiculous amplifiers beliefs, that it boggles the mind. These people are owners of different companies. Not a complete nobody.

Think all cables sound the same? Well I'm here to inform you all amplifiers sound the same too (according to these company owners).

Ryan Charpentier (owner of Ascend audio) thinks an AVR is as good as any other amplifiers and to even spend more money on any dedicated amplifier would be a waste of money. In his words, the noise floor is too low for most systems to distinguish between AVR and another amp.

Dylan (owner of Buckeye) thinks all amplifiers sound the same when "properly designed. To add more context, he thinks his Hypex class D is perfection. Perfect in the sense that it is "100% true to the source material" and cannot be improved any further. Even 500 years from now. 

We have gone from all cables sound the same -> all amplifiers sound the same.

I have nothing else to say because I'm simply speechless.