The most common thing I would note from them is that cable break-in is real. And it is always longer than the return period.
@bigtwin First of all, how’s your giant sub doing? Second, I didn’t leave the power on 24/7, so maybe it takes a longer time to finally break in. For example, my DH Labs HDMI 2.1 / I²S cable took more than a week to settle in. I usually listen to music about six hours a day during the week (and much longer on weekends), while the manufacturer recommends about 40 hours. The Mirage USB cable is supposed to take even longer (60–80 hours), but I’ll admit — with the Mirage, I felt the sound opened up after two to three days and stayed that way. Maybe my system isn’t quite revealing enough to discern the Mirage’s ultimate performance. But with the I²S cable, I could testify (in court!) that the transformation during the break-in period was dramatic.
Usually, a cable won’t take long but electronics usually take much longer — sometimes three to four times longer than cables. And if you don’t have enough listening hours behind you, it’s possible the component will remain unbroken-in before the return period expires.
Train your ears to adapt to the sound and perception changes. I used to be in the nonbeliever camp until one day my Harmony Micro DAC suddenly transformed into a sweet-sounding DAC. Before that, I almost initiated the RMA process to return it and take a $120 hit for the non-warranty repair return.
Lastly, some people say it could simply be a new sound sensation rather than an actual change. I respectfully disagree. The changes include tighter and more present bass, a transformation from a dry or edgy sound to one that is sweet and smooth, and an expanded soundstage. These effects are definitely more than just a new sound perception.

