Case in point: a $90,000 power cord by ASUNZ


Open Letter to the Audiophile Community: When High-End Becomes High Farce

There is a line between excellence and exploitation. In high-end audio, we celebrate passion, precision, and engineering that bring us closer to the music. We accept that real performance costs real money. But every so often, a product comes along that crosses the line into absurdity — and, frankly, insults the intelligence of the global audiophile community.

Case in point: a $90,000 power cord. (https://eqaudio.ca/power-cables/ansuz-mainz-d-tc3-gold-signature-power-cable/) A blatant insult to the intelligence of the global audiophile community!!!!!

Yes, you read that correctly. A piece of wire dressed up as “innovation,” sold for the price of a luxury car. It is not just excessive, it is contemptuous of the very customers who sustain this hobby.

The danger here isn’t only to one brand’s credibility. When companies market cables at such outrageous prices, they make the entire industry look foolish to the outside world. They reinforce every stereotype: that audiophiles are gullible, that high-end gear is snake oil, that this pursuit is less about music and more about status symbols.

We, as music lovers, are not idiots. We know the difference between engineering and opportunism. We know when craftsmanship justifies a premium — and when pricing is simply a provocation.

If high-end audio is to survive, manufacturers must show respect for both the craft and the community. Otherwise, the “legacy” they leave will not be of sonic breakthroughs, but of arrogance, excess, and ridicule.

This letter is not just directed at one company. It’s a call for honesty, sanity, and responsibility across the industry. If the goal is truly to celebrate music, then let’s price gear like it’s made for music lovers — not billionaires with no sense of value.

Steve Pappas
A concerned audiophile

violi_doxari3a

@dayglow writes 

Assuming this power cord is a fraud or scam is irresponsible and ignorant. Considering none of the naysayers have heard this PC implemented in a top level Aavik/Borresen system. Why so difficult to give Ansuz the benefit of doubt? The critizing of ultra HEA has less relevance regarding the product but one's own personal issues.

Okay, so Ansuz, Aavik and Børrensen are the same company, suggesting some kind of synergy between their various product lines. From your post we infer that those products are held in high esteem, at least in certain circles.

We can safely surmise Børrensen's entry-level made-in-China home theater speakers aren't included in that elevated praise. But Aavik's $70,000 I-880 integrated amp ought to be.

Let's see! Here is a quote from Aavik I-880 webpage:

Aavik have designed a circuitry that constantly keeps the bias spread 0,63 V above the required current, no matter where it is in the cycle.

Expressing current in volts is of course absurd, but looking past that we see that the architecture being described looks suspiciously, at least in concept, like Bob Carver's M-series amps' from the early 80s.

Aavik I-880 also boasts a digital-domain encoder volume control, like your average Eversolo DAC, and switching-mode power supplies. All for $70,000. You get what you pay for!

But maybe it sounds great!

In any event, another emperor with, well, maybe not no clothes, maybe this emperor wears an open-backed hospital gown.

"Without listening to this cable you cannot claim scam"

..but stating as any amplifier/etc. , including top performing ones with excellent cable supplied (rare these days, but still some available, for ex. esoteric etc), will change the sound, is less than truth! :-)

Regarding power cords, based on personal experience, I am in general agreement with this guy that they can and often (not always) do make a difference, mainly as a result of how they deal with external noise sources, which vary greatly case by case.

Audiophile Cable TRUTHS: Power Cords

Saying any power cable always sounds better is nonsense, as is saying it doesn't matter.   It may not to some but fact is it can matter a lot!   The devil is in the details of each use case by case.   Being smart about this will get you way further than merely throwing money at the problem.