An interesting topic is brought up above, which is what all the extra speakers are for. Are they for effects or immersion? This argument was compeltely dominated by Dolby in the days of Dolby Surround (i.e. ProLogic for the home buyers).
Dolby Surround was 100% aimed at effects. Wow factor. The internal steering mechanism prevented mixing engineers from even attempting subtle immersive audio environments. They encouraged fly over type of effects, oddly sometimes always going in one direction. Alternative decoders IMHO may do a better job for that 2-channel multiplexed era of movie experience.
Today in the era of discrete channels and now even object based audio encoding this capability has finally been wrested from the electrical engineers and put back into the hands of the mixing engineers where it belongs.
That is not to say movies are better mixed, they are not always, but I think the chance of having spectacular audio environments has certainly come a long way.