How Much Do Aesthetics Factor Into Your Decisions?

I purchased each piece of my gear based on lots of research, my ability to afford it and each piece just happens to look good. I never really considered aesthetics.

Sometimes, good looks can earn a product more respect than it deserves. Some of the Japanese receivers from the 70's commanded a lot of respect due to their good looks. The sound was FAR from great though. IMHO

@jnovak 

From what I read, McIntosh is a primary example.

WAF  rules in my house so I had a special hardwood cabinet made to house all of my equipment including 2 turntables, 2 monoblock Classe amps and all sorts of other electronic components. When not listening to music, the cabinet remains shut and being a nice piece of cherry wood furniture, adds a complement to my living room. However changing cables is a real pain(I didn't think about this when I had the cabinet designed!!!!)

Me never. Sound is all that matters.  Now having said that, I kicked the old lady out a couple years ago, so I no longer have to worry about WAF.