Typical driver to product markup is 10x, even more if the speakers are built in house.
As I've said before, and even started a thread about this, it disturbs me greatly that Fritz, who sells his products for bargain prices, gets his speakers dissected here on Audiogon in ways absolutely no one would treat a Focal, B&W or Klipsch.
It is embarrassing to see people nit pick his speakers, which are stellar performers and huge values, apart based on part cost.

