Static electricity

I’m in Colorado and static is very sticky business. Drives me crazy! Especially vinyl. I gave up on mats, leather, cork, felt you name it... just makes it worse. Rubber might be an exception, haven’t tried that. I’ve found cleaning to be the best bet. And then all the stuff MC mentioned. Dryer sheets, anti stat brush, zero stat etc. Once the static gets really bad again (where I can feel my arm hair stand on end) I clean. It’s about a once a quarter job depending on how much play time each album gets. I’ve got a fairly small collection so it hasn’t gotten out of hand yet. Good luck. It’s a pain in ass.

This is always a point of contention here, but Gruv Glide will completely cure the static issue.  You can search the other threads I posted this on.  I can't say it helps the sound or anything else, but the static will be gone and you can go back to enjoying analog again. I have never seen anyone claim that GG harmed their records and it has been sold for many, many years by major analog outlets such as Acoustic Sounds and Music Direct.  There are definitely other methods for dealing with static and you will have to decide what route to take.  Best of luck. 

Lose the plastic lid. Double sided tape on the mat OR use no mat. Use a humidifier.

I would avoid sprays which may be toxic to you and may leave residue.

1+ @noromance. I have been looking closely into this problem. 
1st, make sure the bearing is grounded. Check continuity with a meter set to ohms. If not run a wire from ground to it. Use high quality anti static inner sleeves. Plain paper are the absolute worst. 
Run a humidifier if you can. You can have one installed in your HVAC system.
IMHO the Zerostat is a PITA. I use a grounded sweep arm which not only discharges the record but sweeps incidental dust out of the way. I always keep my dust cover closed. Many here think this interferes with the sound. According to myself and Mark Dohmann it actually improves the sound by attenuating sound before it gets to the tonearm. He is working on one for his Helix turntable. He told this to me in an email conversation.
If your records are clean to start with and you always put them directly back into the jackets you will never have to clean a record unless you buy them used.
I recently learned that playing the record does create a small electrostatic charge of several hundred volts depending on humidity. If the record is not discharged the voltage is additive. Every time you play the record several hundred volts are added. Antistatic sleeves do not discharge the record! They just do not add any more charge. Paper sleeves can add charge! Other than a conductive sweep arm the best way to discharge a record is a conductive brush wired to ground. It is not enough just to hold it. The impedance of you is too high. You can drill a little hole and attach a wire with a sheet metal screw. I tried it myself and it works great. There is a thread on this subject where I promised to get some real data and publish the results. If you want to learn more on the subject google Triboelectric effect or series. I would like to add one more very interesting discovery. The darn label contributes electrons to the vinyl!! Records will develop a small charge all on their own! The vinyl will go negative and the label positive!