Why hasn’t B&W ever entered the ultra hi-end for speakers?

Remember these?

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(Damn, that's a lot of characters.....*L*)

Exclusivity can be a siren song that's hard to ignore....and, at least to my eyes, the Emphasis is lovely.  Whereas, the Nautilus? *Bleah*

If you're going for 'sculpture', do it Well.  The Naut has naught...imho...

...and it helps if you don't have to have to make a major investment in amps to drive a pair.  Not everyone can fit a forklift into their homes...;)

B&W is to speakers what Mercedes is to cars...unfailingly well engineered, respected by all the best people...a safe choice and pretty good performers to boot. The utterly pedestrian 600 series gets raves in the UK, the 700s are sold by specialists and Magnolia alike. The 800/802/803 are their prestige line, and to my ears do compete well for the price with  many boutique brands, and their aesthetic design is exceptional. To whom is $30K a pair not “enough”?  Not enough buyers for B&W to bother with must be their conclusion. 

Their bread and butter is good sounding speakers at good prices for the audiophile with limited means.Which there are thousands. GOOD Job B&W.......

I wouldn't either.  After spending $ thousands to develop them, who would buy them and how many would they sell.  Talk about diminishing returns.  They would lose a lot of money and destroy their overall profitability.

@mtdining " Hifi companies break down into two distinct groups - those who invest primarily in marketing like B&W and those who invest primarily in R&D like Wilson Audio. Wilson has sold far more speakers than all the others combined because they make superior products."

This is one of the most false statements I have read in a long time. However, I'm open to being proven wrong so if you have credible data to support these claims please provide it. It is inconceivable that Wilson sells more speakers than B&W. I suppose it's possible that their gross sales are higher than B&W because their speakers are so expensive but I seriously doubt it. Again, please provide independent sales figures if you're going to make these claims.

It's almost just as inconceivable that Wilson's R&D budget is larger than B&W's. B&W has a history of developing new technologies on a huge number of speaker models but again, if you can provide data to support your claim, please do so.

Regarding the OP, my guess is that B&W has made a marketing decision to not compete in the megabuck speaker market. First and foremost they have to think about their dealers and whether or not a six figure product would fit in with their retail model. It's also an issue of branding. B&W has always stood for high performance/high value. Ultra high end gear requires a different level of customer and dealer service and companies like Wilson have set a very high standard.

I've heard several of the top end B&W speakers and I've also heard 4 Wilson models, all of which cost multiples of the 800 D3. I don't happen to like the sound of the big Wilsons but the top B&W's would definitely be on my short list. It's a matter of taste. But both companies have been successful by optimizing their own business models and they both deserve credit.