This is less than a 2-minute read, and I promise you it's worth it.
A power cord has two jobs – get electrical current from your outlet to your gear (using conductors and plugs), and keep the signal as clean as possible (using shielding). You could distill it further and simply say, despite what some companies may tell you in their marketing, a power cord conducts electricity. And when it comes to conducting electricity, there are two simple and steadfast rules:
1. Larger Gauge = Lower Voltage Drop and Resistance
(more/better current flow – the garden hose vs. fire hose analogy)
&
2. More Insulation/Shielding = Less Interference
(a cleaner signal)
I believe that a well designed cable simply maintains more of the original signal, allowing the sound of your gear to come through better. Now the real question is what company do you believe really gives the best value to performance?
I believe in Math and Science and what I hear not marketing!

