Could I be a Retail Wretch?


I started a discussion here this morning to get some feedback on whether an external DAC would make an appreciable improvement over an internal processor’s DAC. During the discussion, I said that I typically visit a local audio dealer, to experience the equipment and then, comparison shop to find the best deal. The particular dealer I was referring to, emails me weekly, sends postcards monthly and catalogs quarterly. It’s always with an invitation to “see and hear the difference”. So I visit, and occasionally buy some small ticket items. But, when it comes to spending thousands on nationally available equipment, I don’t feel any obligation to limit my shopping to that one location.

When I shared my buying habits with the forum, I received responses that said using any brick and mortar stores to demo and then buying elsewhere “cuzz” it’s cheaper is just plain wrong…

I was surprised at that statement. I’m a value oriented person. I enjoy quality items. But I search for them at the best price - is that wrong? If there’s no competitive pricing or added value, why should I feel obligated?


gwbeers
Salespeople have to earn your business...if they don't really give a crap about your audio needs and don't listen to you, then who cares about them? I walk into some local places and from maybe mentioning interest in a turntable get immediately hijacked into a sales rant involving how great something is from their point of view. And that thing is nearly always list price or more. I've seen items I actually am interested in displayed for months, and when I ask how it sounds (in this case a turntable) relative to others they sell I get, "uh...haven't heard it yet"...next visit months later same thing...my experience as an owner of a business dealing in sales of high expense things like convoluted lending or investment products was successful since I knew much more about the stuff than competitors and thus could work with the consumer to get things right, and my fees and pricing were generally less, so even if I didn't get a specific deal here and there the referral biz was so good I prospered. Duh...I also worked hard promoting my businesses, where audio "salons" are a joke regarding promotions. A nearby high end guitar shop recently had a packed house for a guitar maker's talk along with  a brilliant musician doing a little show...last time Goodwin's featured live music? No clue as they have no mailing list.
Bill, thank you. You are certainly right about two way street. I keep hearing good things about High Water Sound. Good dealers should be supported even if they charge more. After all they have the right to and they need to keep their salespeople. Unfortunately this is not my path because I can't and won't be able to afford new that esoteric stuff I am interested in.
But New York has its own economy, there are many people, including audiophiles, who can afford $30k amps easily. I wish those dealers well.
@rhljazz,

You know what I do then? I walk out and go get a job somewhere else. Nobody owes anyone the **right to stay in business**. That’s a privilege, nothing more.

Shaking my head here at the profound lack of understanding what a capitalist society is.

To all:

Ethics are often a group thing and can be beneficial that way, but they can also act to curb or limit individualism or personal freedoms. They are usually arrived at or settled on by existing social pressures of the times. But, trying to get out in front of such a movement and dictate ahead of the curve of those forces what the the expected behavior might be usually results in a tepid response. Some restaurants have enforced tipping. But, even though that practice has actually been around for more than decade now, it hasn’t exactly taken the country by storm. Even so, I still tend to file all that under ’business decision’.

One theme that I see pop up here that I myself (respectfully) disagree with is the notion that we are we are here to serve the dealers/manufacturers. While I see nothing wrong with doing so voluntarily, I have a bit of a problem with our support being described as some sort of right that should be conferred by consumers onto the dealers. I think the source of this is the very thinking that I have been railing against for decades now.

When I first got serious about system build for the first time, decades ago now, I had to come to grips with facing the facts as I saw them (and as have so many who went before me and those who will come after). I had to wrestle for some time as to just how much money it might take (realistically as possible) for me to truly get what I want out of the hobby by the time I’m done. Do I "give in" to the slippery slope or do I hold out and resist and redouble all my efforts to ignore virtually all of what the industry is telling or beckoning me to accept. That was a rather large chapter of my journey and as much as I could I began by choosing the latter, only succumbing partially to the ’realities’ of needing to drop some coin toward the very end of my efforts, which I’m finally well satisfied with.
But, it taught me how to go ’behind the lines’ (in this sort of ’war’ I might call it) and deal with companies and dealers who could’ve told me from the beginning what I might expect from having the goals of gaining very nice sound but at (for me) an attainable budget...but, they chose not to. Oh, they pretended to tell me that, time and again, they made the pretense of doing so, but, only to fall back on choosing not to when it counted. A few of them actually did further my cause in that regard, and I remain loyal and grateful to them to this day.

But, evidently, this is not quite the rather universal sort of experience that I had supposed was among us, or maybe some folks here have yet to go through all that. Some seem to feel as if that slippery slope was just simply the price of admission and that they just accepted it, without the questioning I gave it, and just punched their ticket and went under the tent minus all the angst. And all that wrangling with manufacturers about whether or not they were leading me down a garden path? I’m thinking that’s where this ’we’re here to serve the dealer/manufacturer’ thinking may come from. We find ourselves manipulated almost at every turn in this hobby by those who want us know certain things about their wares or the nature of design and perhaps not know some plain truths. The hype and the marketing are always there (no big surprise to me at this point, really), shaping how we think and possibly our attitudes toward the industry and hobby as a result. It’s just that I will Never apologize to anyone for my having to maintain for myself an honest, realistic and astute perspective as I can of what all I’m willingly choosing to participate in....the good, the bad and the ugly. That’s my frame of reference.

Regards,
John

@rhljazz To answer your question, you are wasting their time. What you think you should pay for any given item has nothing to do what the store needs to cover expenses and generate a profit.

If this statement is your model for a retail business, you’ll be broke in no time. If a customer has researched the specs and competitive pricing, they are the most valuable asset in you business. And it should be your business to overcome their objections and make a sale. If however, you choose to position your business in a location, with the amenities of your choice, that has an overhead so high, that it doesn’t allow you to overcome a qualified customers objections, in order to generate a profit - you have an unsustainable business model.

On the other side of the coin, how would you react if your employer informed you they just received a qualified job application for your position and that applicant is willing to do your job for way less money. So now your employer wants to know if you’re amicable to a pay cut. Nice huh?

This is a perfect analogy to the buyer seller scenario. Your boss (now the buyer of your service) has made you an offer. You (now the seller) can accept or deny it. The question is - how negotiable are you. You could hold your ground and tell them, “No deal, I drive luxury cars, wear designer clothing and my wife likes fine jewelry, I can’t pay for all that with any less than you pay me now!” Or you might consider, you’re not as young as you used to be, how long will it take to find a new job, will it be at the same rate as here, or willI be starting from the bottom again, is my 401K vested, will the new job have the same benefits??????? It’s your decision. But either way the “Buyer” controls the deal.


Mom & Pop shops, part of the golden age of the hobby. Personally if I use up someone's time I tip them. Their time is just as important as mine. I tip my waiter, I tip my taxi, why wouldn't I tip my audio salesperson. If someone treats you well they are worthy of your support. It's true, it may not be an issue of ethics. It is however an issue of class.

mg