Is this a disgrace to the Industry ?

I'd imagine it uses an optical sensor to scan the surface for the track breaks and then the cart to play the music. I agree innovative maybe not the ultimate in resolution but still cool. I think there is a place in the market for something like that very portable that's for sure.. well not so much for the records though lol

Feeling a little insecure kapa11?

I think that's what they call a "lifestyle product". Nothing in particular to do with the audio industry, so "no harm, no foul", in my book.  Plus, the dancing chick is kinda hot.

tpreaves:

Not insecure, I am old school, I have a GARRARD 401 with THOMAS SCHICK 12" Tonearm and ORTOFON SPU and the rest of the system is accordingly to juice the Vinyl to its máximum potencial, I just dont really see the point to use this new device to play Vinyl, Its some how a contradcition in itself, using digital-bluetooth Technology to Extract the sound of Vinyl,

It just doesn’t make sense. It missing the whole point of using Vinyl.