Selling McCormack Upgraded Gear

LOL, Jmc... actually Eagle is quite a gentleman.

LOL, no worries. Now I never actually paid out the big dollars for a custom pistol, but I do appreciate the quality workmanship that goes into them. A good quality item just keeps on giving and is difficult to take for granted. I have found this to be true of products used in all the areas of life. The amp is one great example.

"William A. Foster: Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives."

"The bitterness of poor quality remains long after the sweetness of low price is forgotten."

Amen to that, Eagle.

I think Blkadr may be the closest to the issue --

Perceptions -- which alone is not the key.

It is the nature of the industry and those of us involved to trade up and build and trade up to reach that "ideal" system. The problem is that the market is not static and the ideal moves a lot faster than we do or most of us can. And, mods are not viewed as the normal route to the ideal. Nor, can or do many of us stop and just listen to the music at any given point in time, meaning accept what we have.

Mods are percevied to be personal, not mainstream. Hence, if you did it for yourself, it is not the same degree of self-satifcation for someone else as buying a new-used more expensive stock name brand piece. Buying a modded piece is not 100% satisfying, there are moments of post-purchase doubt and the need to move to the next "safer" piece.

The fact that McCormack mods carry a warratee is a signal that this is, in essence, a stock piece. But, there is still a perception/ego gap that this is not being bridged.

Finally, the current and prevalent retail philosophy and driving force behind consumerism is to buy....something new. Retailers, car, apparel, real estate, etc. do not want us to be satisfied or only satisfied for a defined period after the purchase.

Here ends, audio psychology 101.

Cellorover:
Any loss of satisfaction for not being the one who has the mods done would likely be offset, for example, by scoring DNA-1 Rev A monoblocks for $2600 or some similar bargain.

For those who have taken a couple of minutes to actually read what is available on SMcAudio.com regarding the comparison of stock vs. modded, there should be no misconception that there is anything "flawed" with the stock gear. Stock amps are great sounding and great values, but they were built to fit a certain price point which requires a limit on the cost of components. You could also look at it another way. The DNA design is so superior, they are able to perform better, with very good components, than many more expensive amps. There are even higher levels achieved by utilizing the best components, but it comes with a price. Whether you are having the mods done or buying used, you are getting a great value.