Selling McCormack Upgraded Gear


No, I'm not selling mine - huh-uh, no way, never. Well, not unless I go to monoblocks.

Anyway, I notice most people agree McCormack's revisions make his gear comparable to stuff at much higher prices, yet I've noticed sellers on a'gon have relative difficulty selling the modded stuff at even reasonable prices (the Rev. A DNA-0.5 seems to be an exception for some reason.)

As an example, someone had monoblock rev. A DNA-1's on here, couldn't sell them at $3600 through classifieds, and I think he then auctioned them. I didn't get to see the final price, but I think the bid was about $2750 with half an hour left. There's a rev. A RLD-1 for $2600 that has been listed for over 2 months now.

Anyone have insight on why it's so difficult to sell these pieces? As a follow-up, are you losing money when you sell modded equipment across the board, or do some mods "hold their value" in resale, so to speak?
aggielaw

Showing 1 response by cellorover

I think Blkadr may be the closest to the issue --

Perceptions -- which alone is not the key.

It is the nature of the industry and those of us involved to trade up and build and trade up to reach that "ideal" system. The problem is that the market is not static and the ideal moves a lot faster than we do or most of us can. And, mods are not viewed as the normal route to the ideal. Nor, can or do many of us stop and just listen to the music at any given point in time, meaning accept what we have.

Mods are percevied to be personal, not mainstream. Hence, if you did it for yourself, it is not the same degree of self-satifcation for someone else as buying a new-used more expensive stock name brand piece. Buying a modded piece is not 100% satisfying, there are moments of post-purchase doubt and the need to move to the next "safer" piece.

The fact that McCormack mods carry a warratee is a signal that this is, in essence, a stock piece. But, there is still a perception/ego gap that this is not being bridged.

Finally, the current and prevalent retail philosophy and driving force behind consumerism is to buy....something new. Retailers, car, apparel, real estate, etc. do not want us to be satisfied or only satisfied for a defined period after the purchase.

Here ends, audio psychology 101.