Your memory of Audio Marketing, esp. B.S.


O.K. most of us old f--ts remember "the Copper Top Battery,  "when it rains, it pours", "I'd walk a mile for a Camel"(wouldn't go accross the street for a woman), "the quicker picker upper" and so very much more.  Kind of sad that most of us can do a commercial product jingle from an ad that hasn't been used for 20+ years.

My question is, what are/is some of the great Audio marketing B.S. phrases, slogans..etc. from the extended history of audio/high-end audio.  The first one is (with Ella) "is it live or is it Memorex", and of course we knew that Ella was great and Memorex was not. 

whatjd

Showing 4 responses by oregonpapa

The biggest load of BS so far ...

"I hold an EE degree, and I know exactly what something sounds like, including after-market fuses, without hearing them for myself. And everyone else on the planet who has tried them and hears the improvement they bring to the equation is either an idiot or a shill ... or even both."

Frank
jetter ...

It's all in the presentation. It's a sales job. That, however, doesn't mean that the product doesn't provide the improvements promised. There's an old adage in the sales business ... "Don't sell the steak, sell the sizzle." 

And by the way, my comment regarding pompous EE holders was in response to the above post by Georgehifi:

  • "Yeah how long before that last voodoo snake oil fuse thread got culled? they all deserve the same fate.
  • There’s always some manufacturer trying to make a buck from the poor gullible idiots that believe their BS, they have no conscience, and BS spews forth from them and their shills, who are just as gullible and idiots."

How his constant demeaning of other members doesn't raise the ire of the moderators is beyond me.

Frank

From one of the greatest radio commercials of al time advertising the wonderful Mister Jim's BBQ in South Central Los Angeles, circa 1955: "Yo needs no teef, to eat ma beef."

Frank
"His Master's Voice."

"Living Stereo"

"Dyna-Flex"

Dyna-Groove.

"Living Presence."

"Electronically Enhanced for Stereo."

"Audiophile Recording."