Your memory of Audio Marketing, esp. B.S.


O.K. most of us old f--ts remember "the Copper Top Battery,  "when it rains, it pours", "I'd walk a mile for a Camel"(wouldn't go accross the street for a woman), "the quicker picker upper" and so very much more.  Kind of sad that most of us can do a commercial product jingle from an ad that hasn't been used for 20+ years.

My question is, what are/is some of the great Audio marketing B.S. phrases, slogans..etc. from the extended history of audio/high-end audio.  The first one is (with Ella) "is it live or is it Memorex", and of course we knew that Ella was great and Memorex was not. 

whatjd
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"Pure, Perfect Sound Forever" -Philips
"Pure, Perfect Sound Forever" -Philips Report this
Wait, you mean this isn't true......gosh, that changes everything, too bad I sold my SOTA 8-track player.
Sony: "You can hear how pure water is"
Audio marketing BS? Its all BS. Can you maybe narrow it down a bit? 
Sony was talking about the purity of the water used to make the paper pulp for the woofers in their new speaker line in 1977.
What about everything being "Digital Ready". I think I even saw cables advertising that one.
Sony, What will they think of next?
I was only one year out of high school when Sony came up with the water purity slogan. I was shaking my head even then. 
 Kind of the same idea when I questioned an audio salesman about a pair of Klipsch Cornwalls, and the fact the drivers were all mounted on the back of the baffle. "We'll you see, the sound comes out of there SO fast, it isn't affected." Of course... why didn't I think of that?... .No sale.
"His Master's Voice."

"Living Stereo"

"Dyna-Flex"

Dyna-Groove.

"Living Presence."

"Electronically Enhanced for Stereo."

"Audiophile Recording." 
Duophonic on some early '60s LP's.
"Full Frequency Range Recording"
A company you can trust
It just sounds right
"A Better Life, A Better World."
Panasonic
"Hello Tosh, gotta Toshiba?" 

“The quality goes in,  before the name goes on......... Zenith”!

“Rainbow of Sound”. - Crosley Electronics

 “Better Sight.....Better Sound.......Better Buy”  - Magnavox

 “America’s Smart Set”. - Admiral 
Not what you had in mind, but the biggest BS I remember was the anti-marketing Julian Hirsch:

"Hirsch was infamous among audiophiles for believing that all audio electronics — amplifiers, CD players, etc. — sound the same."

Everything cuts both ways, and perhaps some things that cannot be measured are real.  This public service announcement....


That’s not what Julian Hirsch said.

From somewhere in cyberspace,

“For example, in April 1977, he stated: “I do not believe that any amplifier that is reasonably good and operating as intended has any sound quality of its own, at least not in the sense that phono cartridges, speakers, and listening rooms have their distinctive sounds.”

His statement predated the advent of CD players by the way.

It appears he never actually commented on the sound of components he tested. And he didn’t believe in wire or cables. Kind of like a lot of people today, no?
Yes, the JBL ad for the L-100 seemed to be aimed at what became the "Head Banger"....."accurate or not, they can play loud as Hell".

koestner
328 posts

Perhaps we can start a trend in marketing gear with

"analog ready"..................?
Ah, the Zenith speakers that could blow out a match. OOOOh baby
Anything like "Expensive fuses sound fabulous." More recent history, but BS nonetheless. 
Anything like "Expensive fuses sound fabulous." More recent history, but BS nonetheless.
Yeah how long before that last voodoo snake oil fuse thread got culled? they all deserve the same fate.
There’s always some manufacturer trying to make a buck from the poor gullible idiots that believe their BS, they have no conscience, and BS spews forth from them and their shills, who are just as gullible and idiots.

Cheers George
"reference"....but for some McDonalds is the reference for eating out. 
STUNNING  ,  I would assume the Seller means that a stun gun was used in the production of the product. 
The natives are restless today.
Bundle.  Having been in the high-end business/industry and a life long high-end owner I must apologize if I find current "Audiospeak" to be trivial and say nothing about anything important about whatever product it is.

Another current marketing word, "bundle".  I thought that was something you encouraged your children to do when it was cold outside, as in ______ up? 

However compared to ebay, this site is more accurate in listings.  Insert the word  Eames   in the ebay search.  Charles Eames and his wife Rae were designers/architechs in the post WWII era.  There are salt shakers, bath mats...etc being referred to as "Eames Era"....kind of like German items from the 40s being "Hitler Era".