Interesting take by Linn on DSP. These are fighting words against the approach taken my Lyngdorf and Antherm.
It is interesting, but it is of course a biased point of view to sell a particular solution.
The best answer is still to treat the room as much as you can first. Then use room optimization / correction. Not all room correction is the same, with some providing far better solutions than others. JL Audio, Anthem and Dirac being among the better solutions I've seen.
The hybrid approach, to only use EQ on the bass works well too.