Clever Little Clock - high-end audio insanity?


Guys, seriously, can someone please explain to me how the Clever Little Clock (http://www.machinadynamica.com/machina41.htm) actually imporves the sound inside the litening room?
audioari1
According to the manufacturer, "The Clever Little Clock does not plug into the wall and has no direct influence on the audio signal -- not on house wiring, audio components, cables, interconnects, power cords or acoustic waves."

Therefore, they openly admit that it does absolutely nothing. However, some users make a claim that the Clever Little Clock eliminates "mental clutter".

This is by far the most disturbing audio accessory and takes away from the credibility of the industry as a whole.
This brings up a question - Does the 'placebo effect' only work if you Believe in the product(s)? If you don't think it will work, does that "negate" the placebo effect?? This is about the placebo effect in general, not really pertaining to this device.