VPI Direct Drive Turntable


I received a copy of the new Music Direct catalog today and saw the new VPI Classic Direct Drive turntable listed at $30,000. It looks virtually indistinguishable from the Classic 3 with the new 3-D tonearm save for three speed buttons in place of the pulley and the rubber belt. The description on the MD website is rather scant, and certainly does not give enough information to explain what makes this turntable $25K more expensive than the belt drive Classic line. The VPI website makes no mention of the new flagship product at all.

Does anyone have any information on this new megabuck VPI table?
actusreus

Suteetat, I agree with your assessment on the production side of the turntable. But I was referring to the marketing side of it by suggesting NOT naming it Classic. Instead, just call it "Direct" would have been simpler and more, well, direct. Calling it "VPI Classic Direct" inevitably would lead people to draw comparison to Classic series of tables, which none surpass $10k and then out of nowhere you introduce a $30K table! I just don't think it's wise marketing.

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@ Suteetat

VPI uses NO tooling. Every thing is manufactured outside of VPI. All the VPI factory does is assembly of sourced parts!

They should not have made the DD turntable look like the Classic series. That was a BIG mistake!

They should sell direct to the customer - no middle man taking 30% of the sale price!

No speed adjustment? WTF!

The DD is NO better than the TNT!

It's all about profit not performance.

The DD will bomb.
Don,

Could you define what you mean by "bomb"? They may expect to sell very few units. How many would constitute success in your mind?
Hiho, I understand your point. However I feel that unless VPI changes the look (which means the whole platform), calling it VPI Direct Drive, the sceptics will still not be satisfied and said that it looks like a Classic, a Classic in disguise etc etc. Either way, VPI can't win so might as well being up front. Those that are satisfied will be satisfied either way, those that are not, omitting or not omitting Classic moniker is unlikely to make a difference, I would think.

I wonder, since VPI make this new built in mini automatic SDS-like controller into their new Travellers table, does the DD has something similar built in so there is no need for speed controller?
The Classic line looks butt ugly to me. IMO

Why model a 30K turntable after that?

Peter, if VPI expects to only sell a few, why bother making the DD at all?