An Extraordinary Find


Hi all. Thanks to the many folks who have helped me over the past year with my search for an attractive floorstanding speaker. It has been a long haul and I have now seriously auditioned at least a dozen speakers ranging in price from 4-12K. With a few notable exceptions, I left each of the demos either stunned by the mediocre sound I had heard or feeling like the product sounded quite nice but simply was not a good value for money.
This week I had the opportunity to hear a speaker which I feel offers extraordinary sound at a relatively modest price: the Fried Studio 7. This is one of the most musical speakers I have ever encountered. Without getting into all the typical descriptors, let me just say that the Fried's play music in an utterly "believable" fashion. They sound like a live event. I have never heard a speaker that does everything so well for anywhere near the 6.5K asking price. If anyone else out there has been scratching their head over the current state of over priced, over hyped, under achieving loudspeakers, I would strongly recommend that you give the Frieds a listen. Are there flaws? Sure. Image placement and specificity are not as precise as speakers like the Audio Physic. (Though the room I auditioned the Frieds in was quite poor sonically and probably contributed to the lack of image focus). I'd like just a little warmer balance, particularly in the midbass region. (Select amplification and source components wisely). That is all I can think of. Take every other audio parameter from build quality to sound quality and I would run this speaker up against anything on the market under 15K. The Studio 7 is that good. I understand they are working on expanding their dealer network so hopefully you will get a chance to hear them. I would be interested in hearing whether you were as floored as I was this week.
dodgealum
I can certainly confirm Trelja's comments on the cabinets. The veneer work is beautiful! Build quality is superb. This is one handsome speaker with a high WAF. Interestingly, one cannot really appreciate any of this by looking at the sales literature and website. The graphics really do not do the speaker justice. I was also taken back by the depth of the Studio 7. I really was not expecting such a deep speaker. The photos do not indicate this and even though the website says the speakers are 20" deep you really can't appreciate this until you see them.
Glad to have you confirm my suspicions regarding the room acoustics and the sound. As I said, if they sounded THAT GOOD in THAT ROOM I can only imagine what they will do in a normal space and placement. Trelja, what is your affiliation with Fried, if I might ask? If I were to list my current equipment, could you provide any insight as to system matching for the Frieds?
Fiddler. I'm told it is around 24K. A whole different kettle of fish price wise. I've also heard tell that it is one of the best speakers out there, period.
Fiddler, yes, Dodgealum is correct. The Reference is $24K. While this seems like an act of folly, I personally know that in building the cost no object, "how good can we build a speaker?" Reference, a lot was learned. Much of which has flowed (not trickled) down into the Monitor and Studio 7, with no cost penalty to them. So, after it was all said, and done, I feel the exercise has provided truly meaningful benefits to all potential purchasers.

At this time, I do not own a current Fried production model. Dr. Raines is working on that, and really is steering me towards the Reference. My biggest worry is the interface of such a speaker with my 15' X 13' listening room. Though, one could argue that the Studio 7 is not much different in terms of size...

Dodealum, it's difficult to say what my actual role in Fried is. I am an investor, that much is certain. I put up a significant sum of money for me (probably not for most) to become a part of the family. Not for profit, as I don't ever see this being something I make money on, or ever would be able to consider leaving my career as a software engineer for. No, it was an homage to a man I love and more importantly, respect, Bud Fried. An opportunity to make sure the incredible legacy of the man would never be forgotten after he was no longer with us. I don't have a title, yet when I stated that I was a "nothing player" in the company, Dr Raines vehemently disagreed. He put forth some sort of honorary title, which I am embarrassed to say I now have forgotten.

I'll use Damone's description, "Assistant to the assistant manager at the movie theater", but in truth, I seem to take the role of more or less the liason between us crazy audiophiles on the net and the company. My sensibilities are audiophile, not corporate driven. I am an audiophile, I know how we think, act, feel, etc. because that is who I am. I could never be any other way. We get into a lot of disagreement, most of which because I put forth demands of what I see as audiophile perspectives, and I think that is healthy. Hopefully, in the end, it is all mutually beneficial to the audiophile, the company, the industry, and the hobby. I think Bud was the same way, always prodding, challenging, complaining, striving to move forward. As controversial, opinionated, direct, abrupt, and confrontational as I am, Bud was even more. That's the way he lived his life, that's the way I live mine. We are both of the Philadelphia stock. Hopefully, the rest of the world does not overlook that our aim is to provide happiness ever after for the true music lover. That's really all I think either of us ever strived for.

While I certainly hope people buy the speakers, as it is probably one of the surest ways that Bud's contributions to this hobby are kept alive, I recommend, and even use, a lot of loudspeakers. I have tremendous respect for Bobby Palkovic and his Merlins and will own a pair one day. I own and love Coincidents. I love the sound of Lowthers, and am building a pair. I have heard countless other loudspeakers that I believe would fit nicely into an audiophile's life.

You are certainly not the only one who utters much surprise at the depth of the Frieds. It takes a large cabinet to get the lowest frequencies of music produced by a TL - or sealed or ported speaker for that matter. We're not here to cut corners. When someone buys a Fried, they better get real TL bass. Even more important, as I confirmed with Bud after my own listening experiences, is the TL midrange. THAT will be a surprise to many. Despite this, the cabinets are maybe 6" shorter than the ones Drubin mentioned above, while possessing MORE bass. Thank the Reference, and what we have learned for that. In addition, it gives the speaker a more solid, relaxed, visually appearing look.

Feel free to tell us all about where you wish to go, Dodgealum. This isn't only a thread where I speak, it's a community affair. I certainly don't have all the answers, only opinions. Opinions that some may agree with, and some will find ridiculous.

I will ask that following along with my opinions, priorities, and perspectives, that you do a bit more than tell us about your gear. Tell us about you, which I consider the most important component. What you are really looking for, what you like, what you don't like, what your sonic priorities are, how loud you listen, what kind of music you like, and what your room is like. It could be that Frieds are not the best speaker for you, in which case, perhaps Vandersteens are, or Merlins, or Quads, or Coincidents, or Magnepans, or Sonus Fabers, or... - in which case, I would say so.

The current Frieds are the yang to the current Quads and the Vandersteen 2s and 3s. Whereas they are more dark and voluptuous, the Frieds are open, spacious, engaging, and forward. As in all systems, they should be considered in terms of how they will interact with the system. They will be influenced by the sound of room and the electronics to a very fair degree.

What I will now say will fly in the face of most of the conventional wisdom of audio, but I can only be honest in what I hear, feel, and experience. If one found them too bright, I would recommend solid state amplification, as I find it more rich, warm, and luxurious for the most part. It will also provide that midbass blump that a lot of people crave. Rowland, Levinson, Parsound Halos would all probably give this kind of sound, though as you stated above, the speakers don't need anywhere near the kind of power most of the products of those companies produce. If one wants a sunny and shining sound, tubes are a great choice. Again, the AtmaSpheres absolutely mate like hand and glove to them, but there are other fine choices, transformer coupled or otherwise.

Hopefully, others will offer up their own perspective as well!
Will Fried speakers be at He2005 next week? It would seem like a great opportunity to get the word out.

BTW, I attended CES this past year with high expectations for the Fried room and meeting fellow Philly Phile Trelja. Unfortunately, I was dissapointed on both accounts. Joe wasn't there and the Fried room did not sound very good. However, I know not to draw conclusions from CES. Perhaps Joe will someday host a Philly Phile gathering that will showcase the Fried's. That would be cool!