A whole lotta nothing...
When you look at the sheer amount of effort that went into design/fab of TAD drivers (for example), one can see why the cost is going up. I was in the TAD factory years ago..that Jay igyagi youtube guy has a more recent video... Even on that note, a pristine sounding TAD E1TX is around 30k. Their flagship is 100k and some change.
Willie bought his drivers for pennies on the dollar from whoosit (spent no money there)....this whole rigamarole about time alignment by mechanically moving his drivers around is such a foolish sales pitch. Every pro audio speaker worth its salt has highly accurate time alignment by implementing highly accurate driver delays through dsp. Willie will somehow mechanically tinkering with a steam engine, (make it better) when a maglev train exists...ART!!
Shoot that material with a XRF gun and it will quickly reveal what non-mystery plastic Willie's using...there's no material X, material Y, material goofball mystery there..
What are they doing that is so ground breaking? Same ole drivers they have been using. Paper scanspeak woofers, soft dome tweeter all wrapped up in a 800lb cabinet. That what I see at least. Maybe there’s something groundbreaking here but I haven’t looked into it. Bunch of fancy names for all their cabinet material. Xyz etc.

