I think it is fair to say that a room will be at its best when a microphone is used along with computer software to read room modes and learn what can be done within the space using absorption/diffusion..
The aesthetic of the selected treatment can't be disputed for the impression made on the selector's eye and the integration with the space's decor. Beauty is in the eye of the beholder.
Without Data being recorded, any explanation for the effect of a material used within the space for mode control will be conjecture. Even if the user of the room detects a change to the end sound presentation, there is also the risk that remaining within the room are modes/nulls and a speaker positioning that are not ideal.
It makes sense to get the space mapped to learn a methodology to treat the room..

