The overriding consideration is the capacitance of the cable itself. The goal is to keep it under 100pf. Longer single ended cables with capacitance higher than this could cause high frequency roll-off depending on the other capacitances in the phono signal path. Brand mixing does not matter.
Nominal cable capacitance is 30pf/ft, limiting length to 3 ft or less. I use Belden 1505A cable, a video cable. Capacitance is 17pf/ft. I limit my phono section cable lengths to less than 2 ft. I typically measure a capacitance of 50pf or less, including connectors.
If you DIY your cables, this is an easy result. If you don't, I would find out or measure this value for other single ended cable types.
The above argument is strictly true for mm cartridges, but is also important for mc cartridges as well. See the Hagerman discussion referenced below.
The output of the phono preamp does not need such low capacitance. I would advise though, to keep the capacitance of that cable and all other single ended cables to less than 150pf. Balanced cables can be far longer.
Hagerman has a great cable loading discussion on the website.

