Personally I’d think twice about a for profit endeavor where I would be wiling to lose money. Sounds like a bad scenario for all if it were the case.
The Case for a Curated Hi-Fi Marketplace Built for the Die-Hards
This thread got me thinking, and I'll throw something out there that I suspect a few others have quietly considered.
What if we actually built something better?
Not a knock on Audiogon or USAM — both serve a purpose — but neither was really designed for the serious end of this hobby. The audience here includes people running $50K, $100K, $200K+ systems. We're talking CH Precision, VAC, Basis Audio, Wilson, dCS, Nagra. Gear that deserves more than a blurry iPhone photo, a two-line description, and a listing that auto-expires in 30 days next to an ad for a $79 Bluetooth speaker.
Here's what I'd actually want to see:
**Flat $15 listing fee. No tiers, no commissions, no time limits.** Pay once, it stays up until it sells or you pull it. The current commission model on high-dollar gear is indefensible — a percentage of a $15,000 DAC sale is not a service, it's a toll.
**High-resolution photography as a platform standard.** Not a feature — a requirement. Multiple angles, macro shots of any wear, photos of original packaging if included. If you can't show it properly, you can't list it. Serious buyers make decisions on photography. This single change would separate the platform from everything else out there.
**Brick and mortar dealers list free.** Always. A curated dealer presence — not banner ads, actual inventory — gives the platform legitimacy and gives small independent shops a fighting chance against the grey market. Their trade-ins and demo pieces are exactly what serious buyers are looking for: known provenance, usually impeccably maintained, often with remaining warranty.
**A dealer clearinghouse for demo and trade-in gear.** Separate, searchable, clearly flagged. This is untapped inventory that currently trickles out through inconsistent channels. Centralize it.
**A community board that actually requires skin in the game.** Read-only access for guests. Participation requires a verified listing history or a one-time membership fee. Keeps it from becoming a free audio consulting service for people who have no intention of buying anything.
The model only works if the community that populates it is self-selecting toward serious participants. The $15 listing fee isn't really about revenue — it's a filter. People who won't spend $15 to list a $5,000 phono stage aren't your target audience anyway. Neither are the folks who show up to ask how a cartridge sounds and disappear when it's time to actually pull the trigger.
I'm genuinely curious if there's appetite for this here. The talent, the taste, and frankly the gear to make something like this worth building clearly exists in this community. The question is whether anyone wants to be part of something more intentional than what we currently have.
Would love to hear what others think the non-negotiables would be.
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@mitch2 +1 |
Opening a business on the basis of selective market segmentation is a time-honored recipe for failure. Businesses that target the well-off without consideration as to whether a universal need exists for the service they offer are doomed. People such businesses attract only wish they were well-off; they are just desperate for validation, while the actual well-off are very shy if they sense they are being targeted. That's not to say there isn't a need for another way to buy and sell audio gear. But it will not be successful if it arbitrarily limits itself to the painful list of status brands mentioned in the first post. The more folks see value, the more folks participate, the more successful the business becomes.
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- 38 posts total