90% of the players for this are over 65. You would want to capture them.
I think the US/Canuck audiomart does a good job. What would be the reason sellers would abandon it for your site?
The Case for a Curated Hi-Fi Marketplace Built for the Die-Hards
This thread got me thinking, and I'll throw something out there that I suspect a few others have quietly considered.
What if we actually built something better?
Not a knock on Audiogon or USAM — both serve a purpose — but neither was really designed for the serious end of this hobby. The audience here includes people running $50K, $100K, $200K+ systems. We're talking CH Precision, VAC, Basis Audio, Wilson, dCS, Nagra. Gear that deserves more than a blurry iPhone photo, a two-line description, and a listing that auto-expires in 30 days next to an ad for a $79 Bluetooth speaker.
Here's what I'd actually want to see:
**Flat $15 listing fee. No tiers, no commissions, no time limits.** Pay once, it stays up until it sells or you pull it. The current commission model on high-dollar gear is indefensible — a percentage of a $15,000 DAC sale is not a service, it's a toll.
**High-resolution photography as a platform standard.** Not a feature — a requirement. Multiple angles, macro shots of any wear, photos of original packaging if included. If you can't show it properly, you can't list it. Serious buyers make decisions on photography. This single change would separate the platform from everything else out there.
**Brick and mortar dealers list free.** Always. A curated dealer presence — not banner ads, actual inventory — gives the platform legitimacy and gives small independent shops a fighting chance against the grey market. Their trade-ins and demo pieces are exactly what serious buyers are looking for: known provenance, usually impeccably maintained, often with remaining warranty.
**A dealer clearinghouse for demo and trade-in gear.** Separate, searchable, clearly flagged. This is untapped inventory that currently trickles out through inconsistent channels. Centralize it.
**A community board that actually requires skin in the game.** Read-only access for guests. Participation requires a verified listing history or a one-time membership fee. Keeps it from becoming a free audio consulting service for people who have no intention of buying anything.
The model only works if the community that populates it is self-selecting toward serious participants. The $15 listing fee isn't really about revenue — it's a filter. People who won't spend $15 to list a $5,000 phono stage aren't your target audience anyway. Neither are the folks who show up to ask how a cartridge sounds and disappear when it's time to actually pull the trigger.
I'm genuinely curious if there's appetite for this here. The talent, the taste, and frankly the gear to make something like this worth building clearly exists in this community. The question is whether anyone wants to be part of something more intentional than what we currently have.
Would love to hear what others think the non-negotiables would be.