The OP has a PS Audio integrated amplifier which accepts one balanced input, but at a price point that suggests the amplifier is not fully balanced internally. From my brief reading of the specifications, the first version handles Moving Magnet cartridges while the Mk 2 version also accepts Moving Coil.
All other things being equal, I would use balanced cables from the deck because there is nothing to lose, and more immunity from EMI directly affecting the cable. I note that balanced cables can be terminated in RCA connectors as well as XLR, provided the RCA connections are not grounded.
If I were running a Moving Coil cartridge from my Holbo, I would use cables with RCA connectors at one end and XLR at the other. I know the Holbo RCA connectors are not grounded, because they support the powered DS Audio optical cartridge range.
I have an XLR balanced cable for my SME tonearm which will provide a straight run from the cartridge to the phone stage, when I get around to installing it. Oddly, with my current Moving Magnet cartridges and SoulNote phono stage, the balanced cable will work but only in single-ended mode!
You can probably answer this question for me. When balanced cables are used as interconnects, the effective signal voltage is twice as high as a single ended cable. I suspect there is no such advantage with cartridges. Am I right?
As you imply, at this price point most home users are very satisfied with the sound quality they get without bothering about balanced anything.

