Really interesting reply -- thank you.
Here's how I see it. I'd push back on the clean split between journalists stating facts and reviewers giving opinions. A good review does both — and the relationship between them is what makes it trustworthy or not. What's really at stake is *judgment* — not raw opinion (with no evidence or basis), not bare measurement (facts without context), but the disciplined act of weighing evidence, applying spelled-out aesthetic standards, and combining those to reach a considered conclusion. And not a foregone conclusion.
The deeper problem is that many reviewers aren't building toward a conclusion through careful listening. They already know (maybe unconsciously) they're going to like the gear — because access depends on staying friendly with manufacturers, and the business model runs on good relationships with advertisers. The "review" is written backward from a favorable verdict, and the impressionistic language — "incredible soundstage," "musical authority" — dresses up a foregone conclusion. We're asked to trust enthusiasm that was never at risk of turning out any other way. That's not judgment. It's performance.
A genuinely journalistic review makes an argument about aesthetics and tries to explain how this will translate for readers. It builds its impressions on a scaffolding of facts — comparison points, source material, system chain. When a reviewer says "the upper midrange added presence to vocals but made massed strings a little glassy on this recording through these speakers" — that's opinion *disciplined by facts*. You can work with it. You can ask whether your setup would interact the same way, whether your priorities would weight that tradeoff differently. That's judgment you can engage with.
You're right that we should choose gear based on what we hear. But reading about gear is only useful if you can tell the difference between fact-grounded evaluation and ad copy. The facts aren't opposed to the opinion. They're the difference between informed-opinon and baseless-opinion. That's what I'd call, instead, "judgement."

