+1 patrickdowns
I would add that actually listening to speakers is crucial. If one buys a speaker off recommendations of others (some being salespeople) you won’t arrive at the sound you like. It’s always helpful to take road trips or plane rides even if you have to schedule a couple listening sessions when you went to this city for something else.
Speakers really do set the stage for the actual sound or tonal signature the rest of your system gives you.

