Why the huge increase in the price of Sonus Farber Amanti G5 speakers.

@curiousjim I am sorry I didn't mean to annoy you. My comment was thinly veiled irony. The mods often tell me that if I say it's raining outside, it was political and must be deleted. (Someone flagged it>must be political>must be deleted)

In this environment, when companies are forbidden to be honest about what raises the prices, we must call everything out, otherwise we will soon be in a regime even the other side would hate to live in. I think we will soon find out.

Here's something to get  some people's dander up, https://www.youtube.com/watch?v=HLtzSSOexw0&t=308s Danny at GR Research and Sonus Faber.

@sns 

I did see that video and I even commented on it.  I don’t think I said exactly what I wanted to say, but he was doing his schtick on speakers from 2018 and that there have been updates to that speaker since that model was released, two I believe.  
It is kinda funny watching him when he finds something Ferris anywhere in or on a speaker. I see Chicken Little every time he points it out.

@gano 

No worries, you did not annoy me in any way.  I really don’t like where politics have gone in the last few decades. So I do my darn best to stay as far away from them. That’s why I repeated that my question was not politically motivated.

Enjoy the music.

Perhaps late to this party...but having purchased SF Olympica Nova iii speakers in the late May 2025 (pre price increase) I'd like to offer my 2 cents (3 cents with inflation).  Indeed the value of any luxury item is dependent on the perceived value by the consumer.  Is a Rolex watch "worth" $5k to 125K?  Yes to some, no to others.  For me, at the original price of 13.5K the Nova iii's were what I consider a value proposition given the sound quality and beauty.  Sonus raised the prices a couple of years later to 15K, and for me there would still be value.  Now at 18K, it is a tougher call, but given inflation and tariffs there is some justification for sure, and is not a case of greed.  Plug in the numbers (13.5K in 2019 becomes 17K in today's dollars) and given the tariff situation the new 18K price not greedy but a considered choice.  Finally unlike some purchases Sonus Faber products (as McIntosh products) could be considered a lifetime purchase.  My Nova's are mated with my original and updated McIntosh separates from the late seventies and the results are stunning.  Even our dealer advised "not to change a thing."  I'm only sad that the new prices might discourage some from taking the leap.....but there is always the used route.  So good luck to all....but regarding the product itself I find it stunning in beauty and sound.