Very typical marketing campaign. The highest end of the range speakers perform well for a few hundred thousand dollars and then the lower end is marketed heavily as eye Candy.
The diameter of the base drivers is too small and already bass range and sound is considered a problem for the speakers. I think the smaller drivers are creating problems. This is a fad and I haven’t heard anybody really say wonderful things about the speakers just the design and what they look like which hardly makes a good speaker.
The cabinets are too small along with the drivers being too small