Blue Jeans Cable Iconoclast

I think this was a smart business decision. Many people believe that cables make a significant sound improvement. Others simply have money to spend and want something expensive and esoteric. Now they can buy all this from BJC. There is no point in ignoring market demand even if that demand is on shaky ground. 

I have a pair of Iconoclast UPOCC Gen 2 4x4 XLR’s. Expensive but was a great match in my system. Only interconnect in my rig so that’s why 2!00 did nor seem so bad for pretty close to state of the art 

They will send you one to try. If you don’t like it send it back and they pay shipping both ways. You have absolutely nothing to lose. 
make sure you get a 5 footer. I was sent a 5 footer to try but when I bought I try to get away with a meter. The cable is very stiff as you will be asked for orientation of your XLR,s   When I got the 3 footer for some reason it did not sound like the 5 footer. Maybe not broken in or what ever but I got my sample 5 ft back. 
Bob the sales director was great to work with. Sent me out over 6k in cables for a 3 grand hold on my CC.  No pressure at all when returning.  

@benzman Thanks for sharing. XLR's would be over the top for me, both pricewise and work related as mine are like 15" long each and run under the house to keep them out of sight. Wouldn't mind trying out their speaker cables though, some time down the road.

Here ya there.. Townshend Fractals are just a few smidges below and they will work with you on a good price. I have their Fractal Speaker wires and Podiums and they make good stuff.

A couple of points. 

Cables generally don't make a substantial difference.  If they do, your current stuff is of poor quality or a mismatch with your system's other components.

Secondly, some us are in pursuit of even the smallest sound improvement, an end in itself.  And we are willing to spend substantially in that pursuit.  I respect and understand those who are less interested or able to do that.  It has little to do with most non accountical music... and almost nothing to do with bands playing loud electric guitars.  Cables, tube swapping, vibration control are all a part of that.  Does the music sound better?  Yes, more definition and depth.  The small stuff is what thrills us. And, it is very costly so we are paying for the excitement.  Five or maybe ten percent improvement for thousands more dollars.